Four Proven Steps to Increased Sales & Profits
This straightforward 4-step process has been successfully used to help many small and medium sized enterprises get the most value from their sales and marketing budget.
Your challenges, opportunities and problems are unique. However these four practical steps have been proven time and again to lead the way to substantially improved profitability.
Following is a very brief description of the 4-step process.
Applicable to all types of businesses these steps have become practical and cost effective because of the new opportunities and facilities made available to small businesses by the Internet, websites, low cost and powerful computer systems and, more recently, digital and lower cost printing.
Step 1. A Business Development Plan
Based on a structured, thorough review, our business development planning provides you with a fresh perspective, uncovers substantial new opportunities and improvements to existing practices.
Every company needs to carefully answer what products or services to offer and to whom? How to reach the best prospective customers and how to convince them to buy? Without good answers to these questions first, time and expenditure on websites, brochures, advertising, public relations and selling activities are often wasted.
Our business development plan lays out the answers to these questions plainly, with specific actions, dates and cost estimates. The key objectives throughout the business planning process are to produce substantial results quickly at minimal cost, while taking up a minimum of your time.
Our business plans are not tomes, but are a well reasoned set of specific actions, with priorities and timeframes to move your business forward. Typically our business plans are 1 to 4 pages long. more information...
Step 2. Web Site Design, Search Engine Optimisation & IT Systems
Web sites are the least expensive medium in which to develop, publish and change communications to your prospective and existing customers, so it is advisable to start with your website before committing yourself to other more expensive media such as printed leaflets or brochures.
To determine the objectives for a company’s website, the same questions above (for the Business Development Plan) need to be answered. Consequently, it is often very cost effective to complete the the business plan first, before embarking on a website (or website redesign).
The information on the website is typically a superset of the information that would appear in a brochure or advertisement.
So once your are happy with your website, you can then follow it with more expensive marketing communications, such as print and advertising. If planned from the start, this can allow for the maximum reuse of the text and graphic material developed for the website, reducing development and production costs of your other marketing activities, as well as creating a consistent company identity.
Our Web Site Design Services include arranging web hosting, setting up email, website design, website maintenance planning, online ordering/ecommerce systems and search engine optimisation (SEO). more information...
IT is not only increasingly important for all businesses, but increasingly important for marketing and business development plans. Get it right and it can dramatically improve sales and marketing efficiency as well as your operations. Effective use of IT should allow you to improve your productivity as you expand your business, resulting in fewer new hires, lower costs and increasing profits.
Small companies are often very poorly served by the IT industry. With our very specialist knowledge of IT Systems suitable for small businesses we can work with you to ensure you have appropriate IT Systems, processes and support for your business. For further information please see our IT Services.
Step 3. Sales & Marketing Communications
The essence of marketing is clear, persuasive communications. Communications that answer your prospects’ key questions:
‘Who are you?’
‘What’s in it for me?’
‘Compared to whom and what?’
Having completed steps 1 and 2 your website will already clearly and persuasively answer these questions. The business plan, will have already answered what other sales and marketing activities to pursue with priorities and cost estimates, so as soon as the website is completed you will be ready to begin to develop the marketing communications and sales tools you require for specific marketing programmes.
Our Marketing Communications Services include database sourcing, brochure, leaflet and advertisement design and production, Public Relations (PR) and development of specific marketing programs to increase sales such as well targeted Pay-Per-Click (PPC), Direct Mail, Advertising or Direct Selling campaigns. more information...
Step 4. Assistance with Sales
Our Sales Improvement Services include Sales Training, Sales Coaching, Customer Service Programmes, Interim Sales Management and if necessary, we can provide a full- or part-time Interim Sales Force to help you win new, profitable clients. more information...
If you are interested in any of our services, or have a particular business problem you need to solve, please telephone us on 01225 480325 or use our contact form to arrange a free discussion. Alternatively, you can use the call me button to the left.