Our Web Site Design Services include arranging web hosting, setting up email, web site design, web site maintenance planning, online ordering/ e-commerce and search engine optimization.
To determine the objectives for a company’s website, the same questions as for the Business Development Plan need to be answered. Consequently, it is often cost effective to complete the web site and business development plan together.
Web sites are the least expensive medium in which to develop and publish communications to your prospective and existing customers, so it is advisable to start with your web site and follow it with more expensive media, such as print and advertising.
This allows for maximum reuse of the text and graphic material developed for the web site, reducing development and production costs of other media as well as creating a consistent company identity.
Pay Per Click (PPC) advertising is something of a buzz word among the online community, but if organized correctly, this form of advertising can be a cost effective method for any website owner who wants visitors quickly.
Essentially you can buy text ads, which are placed next to the search results.
When a visitor clicks on the ad, they are taken to your website and you are charged a small amount.
Google Adwords and Yahoo! Search Marketing are the most popular versions and you have to ‘bid’ for your position but you can set a budget that will not be exceeded.
Organising an effective Pay Per Click campaign can be a time consuming and difficult for the inexperienced (how ever easy the search engines say it is!).
It can however be an extremely cost effective way of generating visitors to a website and, if managed properly, can be constantly adjusted following the almost instant feedback, in order to get best value and the biggest number of relevant website visitors.
We are able to design, organise, manage and control PPC advertising campaigns with budgets of any size for businesses from the very small to the very large.
Please see our downloads page for other free guides for small business owners.
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